this feels good.
ridiculously soft.subtly stylish.actually sustainable.
bestsellers. feels on-repeat good.
get the set
designed to be worn together.
edit: she sells seashells
picked up on the beach. worn all summer.
shells from Goa's beaches, printed on airy organic cotton muslin.
bye, melatonin.
pyjamas you can answer the door in.
double muslin + organic cotton, cut loose so you actually sleep in it. most people start here.
edit: hello azulejo
Goa's tiles, knitted.
the blue-and-white azulejos you see all over Goa, turned into the softest knit we make. one piece, or the whole set.
edit: polka party
dots, done properly.
our not-so-subtle one. big dots on our softest knit. wear the top, the skirt, or both.
kids
tees that survive recess.
organic cotton for kids who climb, roll and grow out of everything. soft enough for skin that notices.
bedroom
sheets that feel better every wash.
100% organic cotton sheets and duvet covers. no harsh finishes, just softer every time.
come say hi
four stores. no strangers.
Assagao and Panjim in Goa, Indiranagar in Bengaluru, Ballygunge in Kolkata. feel the fabric, try it on, stay for a chat.
as seen in
“rewriting the rules of fashion, proving that style can also be a force for good.”
“possibly India's oldest and most established vegan clothing brand.”
“it starts with using organic cotton, an all-Indian supply chain, upcycling surplus, and choosing zero-plastic packaging.”
“sustainably made, right from the seed to the garment.”
“a triple bottom-line of people, planet, and profits.”
