Don't
Panic.
It's
Organic.
Organic Cotton is Better.
Organic
Cotton
is
Better.
Saves
Water.
Emits
Less
CO2.
Much
Better.
Designed to be Better.
Better Clothes. Better Planet.
Softer.
100% GOTS Certified Organic Cotton with eco-friendly dyes. Better for your skin.
Cleaner.
Carbon Footprint kg CO2e. Carbon Offset: kg CO2e. (That's 3x the footprint!). Better for our planet.
Greener.
3 trees planted for every product. 175,000+ already planted so far! Better for our future.
Fairer.
No child labour, no forced worker exploitation, no farmer suicides. Better for our communities.
India's MOST sustainable fashion brand
Since 2011.
120K Clothes, 25K Customers. 64 Countries, 1 Mission.
"Better Clothes. Better Planet."
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