not us.

fashion pollutes the planet.
not us. we make it better.
HERE'S PROOF

India's most sustainable fashion brand.

120,000 clothes, 25,000 customers, 64 countries, 1 mission since 2011.

"make it better"

The No Nasties Journey

our impact numbers

we track & share our data with you. no greenwashing. no BS.

planet diaries

our journal of how-to-do-better

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Why Investing in Organic Cotton Tees Is Worth Every Penny

Ever wondered why organic cotton tees are all the rage? Sure, they might be pricier, but they’re worth every penny. 

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How to Not Be a Jerk to Your Vegan Friend: A Betty Guide

Hey there, carnivores and herbivores alike! Betty here, your trusty guide to navigating the wild world of social interactions.

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All Coupled Up

Why fly solo? When you can be iconic together.

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