Why Black Friday?

Black Friday is a NIGHTMARE for small sustainable brands like ours.

 Our choices are: ⁠

a) Sit out & lose out completely on the biggest weekend of the year OR ⁠
b) Join in & lose out on margins, that are already thin because of all our sustainability initiatives.⁠

“This year, we’re joining in not because we WANT to, but because we NEED to"

So here is the No Nasties version of it: ⁠
Instead of Black Friday, it's going to be BACK FRIDAY.⁠

Shop this weekend and we'll give you 15% back as store credit!⁠
Just like that! Use it in your next order before the end of the year.⁠
From Friday 9am to Monday midnight IST.⁠

(And a reminder that our Carbon-Negative model is already built to tackle consumption & carbon footprints. Each & every purchase from No Nasties REMOVES more CO2 than it creates. It helps reverse climate change, not just slow it down.)⁠

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