Black Friday is a NIGHTMARE for small sustainable brands like ours.
Our choices are:
a) Sit out & lose out completely on the biggest weekend of the year OR
b) Join in & lose out on margins, that are already thin because of all our sustainability initiatives.
“This year, we’re joining in not because we WANT to, but because we NEED to"
So here is the No Nasties version of it:
Instead of Black Friday, it's going to be BACK FRIDAY.
Shop this weekend and we'll give you 15% back as store credit!
Just like that! Use it in your next order before the end of the year.
From Friday 9am to Monday midnight IST.
(And a reminder that our Carbon-Negative model is already built to tackle consumption & carbon footprints. Each & every purchase from No Nasties REMOVES more CO2 than it creates. It helps reverse climate change, not just slow it down.)